Choosing the Correct Digital Marketing Strategy
No digital marketing strategy will be effective if you don’t first have a clear understanding of who buys your product and why they buy it. Where and how they buy it may or may not be relevant as well. Investigate various demographics in order to not only understand what customers want to purchase but also understand what they’re concerned with culturally, socially, and politically.
One successful example of customer awareness is Airbnb’s success with #weaccept, initially a Super Bowl ad campaign that came out after President Trump’s travel ban. The video had 5 million views in a month on YouTube, plus the well-received social media hashtag gained plenty of celebrity attention.
Mercedes’ #MBPhotoPass campaign is just one of many examples of digital marketing campaigns that used a combination of technology, authenticity, and a simple message with an influencer partnership to capture the attention of animal- and adventure-lovers. This video was part of the campaign. It offers a 360-degree view of a canine Instagram star, Loki, and his owner Kelly Lund driving through snowy mountains in a Mercedes. The campaign featured a variety of real people having real adventures, which made it go viral on social media.
Focus on Results
In digital marketing and product development, there is often so much emphasis placed on the product or service and the “numbers” surrounding it that sometimes people lose sight of the need that the product or service fulfils.
What truly matters is who you are internet marketing to, and why. You need to understand their pain points in order to get what they’re ultimately doing with your product. In other words, when you demonstrate the post-buying moments, they’ll then remember why they need it in the first place.
Internet Marketing Agency
There are many ways of generating leads, but one tried and tested method is by providing valuable written internet marketing content and distributing it appropriately. When you tie your blogs and articles to a specific offer via a landing page, you boost your conversion potential. According to Entrepreneur, digital marketing bloggers are 13 times more likely to have a positive ROI, and companies have the same type of results.
Live video and Audio
When you take the lead on organizing and hosting in-person events, including live webinars that can also be distributed to valued contacts later or used as a special offer, you’re establishing authority and connectivity in the field. And the best part is that these events don’t even have to be formal. If you know that a few peers in your field are in the same city as you, you can plan a meetup night to connect.
Anything that you record in high-quality or that you do to facilitate education and connection will stick in people’s minds.